Apr 6, 2023 11:00 AM in Eastern Time (US and Canada)
Because most social & business research implies the test of some mediating and/or moderating effects (even, some moderated-mediating…), this seminar is designed to present how the Process macro can help social and marketing researchers test such effects. The emphasis will be first made on the theoretical rationale for such effects but also, importantly, on how to conduct the analyses and report the results.
Table of Contents:
- The concepts of moderation and mediation
- The Macro PROCESS Hayes: definition and advantages
- An application in the field of marketing
Duration: 1H
RECORDING will be sent to everyone who registers.
Hosted by Renaud Lunardo - Associate Professor in the Department of Marketing, KEDGE Business School.
