Mixed Methods Research Need Both
Quantitative researchers prefer hard data to the kinds of open-ended responses that come from focus groups, surveys, and interviews. Lumivero supports mixed-method analysis by making qualitative data usable for quantitative analysis. For example, NVivo 14 uses algorithms to generate categories and codes which can be exported for use with Lumivero’s quantitative analysis solutions.All Products
And it works both ways. For example, you can perform analysis in @RISK, then import your quantitative data into NVivo projects, leveraging that data as attributes for even more powerful qualitative insights.
By supporting mixed methods research, Lumivero lets you uncover the “how much” and also the “why.”