The All-in-One Writing and Reference Tool One of the most difficult aspects of research-based writing is keeping all your references organized. Whether you’re a PhD in the middle of a lit review, writing a complex grant application, or working on a book-length nonfiction project, keeping track of your sources and ensuring those sources are correctly […]
Basing product decisions on how consumers feel about a good or service sounds like a no-brainer, but the reality of conducting sentiment analysis and uncovering usable insights is much harder than it seems. When making new product decisions or considering improvements to existing products, consumer goods researchers often struggle with the sheer complexity of human […]
There are several quality frameworks that have been developed to address the validity of a mixed methods study. For this webinar, we will particularly focus on the legitimation typology and discuss how this quality framework can be applied in a mixed methods study. We will review each legitimation type based on the most current iteration […]
Many experts in qualitative research begin their careers in academia, science, or public policy. Katrina Noelle, founder and president of the qualitative market research consulting service KNow Research, came in via the entertainment industry. In addition to taking an unconventional path toward research, she’s driven to develop creative, innovative approaches to qualitative research consulting using […]
Since its introduction in November 2022, OpenAI’s ChatGPT software started revolutionizing a wide range of industries, from internet searches and customer service to software development and educational programs. It also has the potential to transform research methodologies, particularly in mixed-methods and qualitative research data analysis. As part of our webinar series on Evolving Research in […]
ecorded interviews are one of the most popular forms of qualitative data collection. They are nearly always transcribed, and the analysis is conducted on the transcribed text. But is that enough? What is the path forward with the transcription process?  Let’s discuss the different approaches to transcription, analyzing the text, and making transcription go beyond […]
Document analysis is the process of reviewing or evaluating documents both printed and electronic in a methodical manner. The document analysis method, like many other qualitative research methods, involves examining and interpreting data to uncover meaning, gain understanding, and come to a conclusion. What is Meant by Document Analysis? Document analysis pertains to the process […]
Learn about the stages of qualitative coding in this post with Dr. Philip Adu, Founder and Methodology Expert at the Center for Research Methods Consulting, LLC. What is Qualitative Coding? Coding in qualitative data is the process of labeling your data to help identify key themes and connections between the data. Coding qualitative data is […]
On the first day of research, my data gave to me... Join us as we help you to (re)discover some of the key elements of NVivo, powerful qualitative data analytics software, that will help set you up for success in 2024. Our 14 days of qualitative and mixed methods research (in honor of NVivo 14, […]
The practice of thematic analysis is widely used in qualitative analysis but sometimes not acknowledged or confused with other approaches. Here at Lumivero, we break down the ambiguities of thematic analysis as an approach and hope this interpretation can breathe new life into it as new and emerging forms of content become more integral to […]
Qualitative Data Analysis Software (QDA software) allows researchers to organize, analyze and visualize their data, finding the patterns in qualitative data or unstructured data: interviews, surveys, field notes, videos, audio files, images, journal articles interviews, web content etc. Quantitative vs. Qualitative Data Analysis What is the difference between quantitative and qualitative data analysis. As the […]
Free NVivo 14 Tutorials The NVivo you know and love is better, faster, and more rigorous than ever. With new team collaboration capabilities, Citavi integration, and enhanced research tools, NVivo 14 is designed to help researchers deliver deeper data insights in real-time with your colleagues using NVivo Collaboration Cloud. Plus, see how simplified account management […]
