Product Launch Model

TopRank recognizes @RISK distribution functions and incorporates them in What-If analyses. This ability provides more flexibility and accuracy in modeling the possible input values in your What-If analysis. In this example, Jupiter Corporation is building a new model of 4-door sedan. Assuming that the car will generate sales for the next 5 years, management has identified 5 factors that can influence the total revenue during that period. Several of these factors have probability distributions associated with them. During a What-If analysis, TopRank sees the probability distributions associated with these items and performs a smart sensitivity analysis using them, stepping through the range of the distribution while spacing the steps such that each interval encompasses equal amounts of probability.

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