As qualitative research evolves, your tools should evolve with it. NVivo bundles combine powerful AI-assisted analysis, advanced insight tools, and specialized research add-ons to help you work faster, uncover deeper patterns, and move from raw data to meaningful insights with greater confidence.
Working with a larger team? Connect with our sales team to find the right solution for your needs.

| AI Assistant | Insights Bundle 25% off | Research Bundle 25% off | |
|---|---|---|---|
| Best for | AI-powered analysis | AI-powered analysis + transcription to get started quickly | Complete end-to-end research workflow with Citavi |
| AI Assistant | ✔Included | ✔Included | ✔Included |
| Transcription | ✕Not included | ✔5 hours included | ✔5 hours included |
| Citavi (Reference Management) | ✕Not included | ✕Not included | ✔Included |
| Workflow Coverage | AI analysis only | AI + light transcription | AI + transcription + literature management |
| Bundle Type | Standalone add-on | Entry-level bundle | Advanced workflow bundle |

NVivo’s AI Assistant helps researchers accelerate qualitative analysis by identifying themes, summarizing text, and uncovering insights across large datasets—while keeping you in control of your work.

Automatically identify patterns and themes across data

Summarize content and surface key insights quickly

Maintain transparency and control throughout your analysis

The Insights Bundle combines AI-powered analysis with transcription, making it easier to turn recorded research into structured, analyzable data.

Convert interviews and focus groups into searchable text

Start analyzing immediately with AI-assisted tools

Work faster with a streamlined, entry-level workflow


The Research Bundle builds on Insights by adding Citavi, enabling you to connect literature and references directly to your qualitative analysis.

Organize sources and manage references in one place

Link supporting literature to your NVivo projects

Support a complete workflow from research to final insights

Fast automated transcription

Direct import into NVivo projects

Streamlined interview analysis

Shared projects and team workflows

Transparent coding collaboration

Consistent analysis across teams