Illuminate: Meet the Next Generation of NVivo

Dr. Philip Adu is the founder and methodology expert at the Center for Research Methods Consulting, LLC. He has provided research methodology services to clients for over ten years and has facilitated hundreds of workshops with graduate students, program evaluators, faculty members, and practitioners. His skills in demystifying the qualitative research and analysis process are evident in his YouTube videos.

Dr. Adu completed his Interdisciplinary Ph.D. in Education at West Virginia University. He has extensive knowledge and skills in conducting research (especially qualitative research) and in designing and teaching research method courses. He has great expertise in using qualitative data analysis software (QDAS) and AI toolsto conduct qualitative analyses. Dr. Adu is the author of A Step-by-Step Guide to Qualitative Data Coding.

He is also a co-author of The Theoretical Framework in Phenomenological Research: Development and Application and Dissertation Research Methods: A Step-by-Step Guide to Writing Up Your Research in Social Sciences

Silvana is a sociologist and a former academic. She has been training, consulting, and publishing about qualitative data analysis software since 1995. She is author of "Voice to Text: Automating Transcription,” “Using Web 2.0 Tools for Qualitative Analysis,” and co-author with Judith Davidson of “Qualitative Research Design for Software Users” and “Qualitative Research and Technology: In the Midst of a Revolution,” and co-author with Linda Gilbert and Kristi Jackson of “Tools for Qualitative Analysis.” She is part of the product marketing team at Lumivero.

Gareth is a seasoned operationally focused leader, with more than 20 years of software and technology experience gathered while working for leading public and private equity backed companies across the globe. He is passionate about continuous improvement and transformation initiatives, working with teams to build platforms that deliver consistent growth and healthy operating margins at scale.

Most recently he delivered a successful exit transaction at Vitac, the leading provider of Closed Captioning and Transcription technology in North America. Prior to VITAC, Gareth was CFO of ACT, a SaaS business delivering CRM solutions to small business owners. He has held various CxO or leadership roles prior to ACT at large companies in North America, the Middle East, and South Africa. He holds a Bachelor’s degree in Accounting from the University of Stellenbosch in South Africa, a Master’s Degree in Finance from Indiana University and an MBA from Hult International Business School.