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Research and QDA

Grounded Theory: From Concepts to Coding in NVivo

When should you use grounded theory? And once you've committed to it, how do you keep your analysis from becoming an unmanageable tangle of notes, codes, and disconnected ideas?

Join Roehl Sybing, PhD, for this webinar where you'll explore the foundations of grounded theory and discover how NVivo can streamline your research workflow—making your analysis more efficient, more connected, and more rigorous.

June 11, 2026

11 a.m. ET

Webinar speaker

Roehl Sybing, PhD

Research Associate, University of North Dakota

Roehl Sybing is a Research Associate in the College of Education and Human Development at the University of North Dakota and a content writer for Lumivero. His research interests include qualitative research methodology and dialogic interaction across languages and cultures. He has written extensively on qualitative research methods in scholarly and commercial publications, including several articles for ATLAS.ti's Research Hub.

In this webinar, you’ll learn:

How grounded theory works, when it's the right fit for your research, and how it can strengthen your findings

Steps for conducting grounded theory in NVivo

Techniques with NVivo—from AI-assisted autocoding and organizing code structures to linking analytic memos and visualizing relationships with project maps

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