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Artificial intelligence is transforming the way qualitative researchers work—accelerating analysis while opening new possibilities for deeper insight.
Join Dr. Philip Adu, Founder and Methodology Expert at the Center for Research Methods Consulting, LLC, for this interactive webinar to learn how to ethically and strategically integrate AI within NVivo—using ChatGPT alongside its built-in tools—without losing the researcher’s voice.
You’ll learn how to:
- Identify relevant excerpts efficiently by combining NVivo’s data-management tools with ChatGPT-assisted search.
- Connect quotations to research questions and use NVivo’s AI features to propose concise, meaningful codes.
- Generate and refine themes with AI as a “co-analyst,” while maintaining reflexive oversight of the final framework.
- Explore relationships between themes—concurrent, causal, or divergent—to inform deeper interpretation and theory-building opportunities.
Whether you’re a seasoned NVivo user or just beginning your qualitative journey, you’ll see how AI can improve your efficiency, sharpen your analysis, and strengthen the rigor of your findings.
Watch now
Speaker
Day 1
Dr. Philip Adu
Founder and Methodology Expert
Center for Research Methods Consulting, LLC
Dr. Philip Adu is the founder and methodology expert at the Center for Research Methods Consulting, LLC. He has provided research methodology services to clients for over ten years and has facilitated hundreds of workshops with graduate students, program evaluators, faculty members, and practitioners. His skills in demystifying the qualitative research and analysis process are evident in his YouTube videos.
Dr. Adu completed his Interdisciplinary Ph.D. in Education at West Virginia University. He has extensive knowledge and skills in conducting research (especially qualitative research) and in designing and teaching research method courses. He has great expertise in using qualitative data analysis software (QDAS) and AI toolsto conduct qualitative analyses. Dr. Adu is the author of A Step-by-Step Guide to Qualitative Data Coding.
He is also a co-author of The Theoretical Framework in Phenomenological Research: Development and Application and Dissertation Research Methods: A Step-by-Step Guide to Writing Up Your Research in Social Sciences
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