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Research and QDA
Grounded Theory: From Concepts to Coding in NVivo
Join Roehl Sybing, PhD, for this webinar where you'll explore the foundations of grounded theory and discover how NVivo can streamline your research workflow—making your analysis more efficient, more connected, and more rigorous.
Webinar speaker
Roehl Sybing, PhD
Research Associate, University of North Dakota
Roehl Sybing is a Research Associate in the College of Education and Human Development at the University of North Dakota and a content writer for Lumivero. His research interests include qualitative research methodology and dialogic interaction across languages and cultures. He has written extensively on qualitative research methods in scholarly and commercial publications, including several articles for ATLAS.ti's Research Hub.
In this webinar, you’ll learn:
How grounded theory works, when it's the right fit for your research, and how it can strengthen your findings
Steps for conducting grounded theory in NVivo
Techniques with NVivo—from AI-assisted autocoding and organizing code structures to linking analytic memos and visualizing relationships with project maps
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Conduct qualitative research with agentic AI workflows, grounded insights, human review, and a full audit trail.
Analyze and code qualitative data, run queries, and uncover mixed-methods insights with trusted research tools.
Design surveys and collect trusted data through CAPI, CAWI, and CATI in a single field-tested platform.
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