Introduction
Founded in 2002, RAIT Ltd provides market research and analysis from its Lithuanian office. The RAIT team unites experts in market research, marketing, economy, and sociology, who carry out wide-scope research in different fields. RAIT specialists are experienced in different types of research projects, which they carry out both nationally and internationally.
In 2004, RAIT became an ESOMAR member and, during the same year, carried out its first exit poll. RAIT Lithuania is part of the RAIT group, which also operates in Latvia and Estonia. RAIT's 50+ employees perform more than 100 face-to-face research projects every year for customers like Gemius, USP Baltics, and JCDecaux.
The challenge
Like many research firms, RAIT had been using pen and paper surveys for many years. As computers, tablets, and smartphones became more prevalent in everyday life, RAIT decided to move towards a Computer-Assisted Personal Interview (CAPI) system. They were also counting on the new CAPI solution to help them with survey requirements that were too complex for pen and paper.
The solution
RAIT examined a large number of CAPI solutions, put them through rigorous software testing, and held long discussions with the SurveyToGo team. In the end, RAIT chose SurveyToGo.
“SurveyToGo struck the perfect balance for us of a rich feature set, fair pricing, and awesome customer support,” said Martynas Pranaitis, Project Manager at RAIT, who was part of the team responsible for choosing the new CAPI solution.
One of the key benefits of SurveyToGo that struck a chord with RAIT was the ability to write complex scripts. “This provides us with different ways of showing questions to respondents and, most importantly, expands our offerings to our clients,” explained Pranaitis.
RAIT installed SurveyToGo's CAPI module on more than 40 devices and the survey design studio on 8 devices. Training the field surveyors went much faster than planned thanks to the software's ease of use. RAIT's office team needed only one week to push the first electronic survey out the door, and they are constantly learning about additional benefits and functions of the survey design studio. The SurveyToGo support team assisted RAIT in the software evaluation, initial training, and even preparing customer proposals.
The results
RAIT reports that SurveyToGo gave them a real competitive edge against local and international competitors. But the numbers also speak for themselves. Pranaitis estimates that project costs are down 35% thanks to the elimination of printing and manual data entry. Data quality went up significantly because SurveyToGo enables RAIT to monitor surveyors in real time and avoid logical survey errors before they hit the field. As compared to PAPI, survey durations are down by at least 10-15% thanks to SurveyToGo's skip logic.
When all is said and done, SurveyToGo enabled RAIT to realize very complex international projects more easily and with more features at their disposal than ever before.
When asked what advice he would give other research firms, Pranaitis exclaimed, “Never stop believing that you can improve something. SurveyToGo makes research firms' lives so much easier and provides CAPI opportunities, which were not possible before. SurveyToGo is a great platform for research firms that are looking for stable, well-designed and built CAPI software, and a professional team of experts that stand behind it.”
