Sensory analysis toolkit for winning product decisions

Almost 70% of companies apply sensory evaluation methods in new product development*, but many still rely on generic tools and ad-hoc workflows that can’t keep up with today’s consumer testing demands.

That’s why XLSTAT includes purpose-built sensory analysis tools designed to take you from consumer testing to clear product decisions.

Our “Sensory Analysis Toolkit” includes six essential methods in XLSTAT statistical software with ready-to-use Microsoft Excel templates and tutorials, helping sensory scientists, consumer researchers, and product developers move from product characterization to market optimization—without advanced statistical training.

Inside the toolkit:

• CATA: Characterize products using consumer-selected attributes
• CATATIS: Deal with atypical assessors
• TURF: Determine optimal product combinations to maximize market share
• PREFMAP: Link product preferences to expert-defined sensory attributes
• Penalty Analysis: Identify sensory attributes that significantly impact overall liking
• Panel Analysis: Assess panelist performance in terms of discrimination, repeatability, and agreement

*Ruiz-Capillas C, Herrero AM. Sensory Analysis and Consumer Research in New Product Development. Foods. 2021 Mar 10;10(3):582. doi: 10.3390/foods10030582. PMID: 33802030; PMCID: PMC8001375.