NVivo | The #1 qualitative data analysis software for 30 years

Ask more from your data with the depth and power of NVivo

Turn interviews, open-ended surveys, documents, and multimedia data into insights you can trust. NVivo’s industry-leading coding, querying, and mixed-methods tools help you identify themes and produce evidence-based research that advances scholarship and informs action.

The most cited qualitative data analysis software tool in publications worldwide.* 

*(Scopus Database, 2010-2023) 

Trusted by researchers around the globe

Why choose NVivo

Deeper insights

Conduct analyses across methodologies with the structure and depth needed to interrogate data and build defensible insights.

Stronger interpretations

Accelerate early coding with AI, then use advanced queries and mixed methods features to develop holistic interpretations of your data.

Greater impact

Deliver audit-ready findings for publications, evaluations, and grant proposals that withstand scrutiny and guide meaningful action.

Bring all your data together

Gather all your qualitative data—documents, transcripts, surveys, audio, video, and more—into one workspace. NVivo unites every stage of analysis so you can interpret complex data with clarity and precision.

Build an analytical foundation

Code manually or with AI assistance, organize participants through cases and attributes, and capture emerging interpretations with memos and annotations to create a structured, defensible foundation for deeper qualitative and mixed-methods analysis. 

Reveal patterns and surface insights

Use queries, comparisons, and mixed methods tools to examine relationships, quantify patterns, and explore where themes converge, giving you the insight needed to advance research questions, refine theories, or evaluate program outcomes. 

Visualize and communicate meaning

Transform your analysis into compelling visuals, including word frequencies, cluster maps, diagrams, and statistical plots to communicate findings clearly and effectively.

QDA software built for modern research


Research-ready transcripts

Transcribe audio and video with 90% accuracy, saving hours of tedious, manual work—available in more than 40 languages. 

Flexible team collaboration

Work together in real time with NVivo Collaboration Cloud, or choose Collaboration Server for on-site storage.

Streamlined integrations

Easily connect NVivo with Microsoft Office and programs like Citavi, Qualtrics, SurveyMonkey, and XLSTAT to support your research workflow. 

Quantifiable insights

Add a quantitative lens to qualitative data with coding frequencies, cross‑group comparisons, and descriptive statistics.

Meet NVivo’s AI Assistant

NVivo’s AI Assistant is designed to support, not replace, the researcher. It reduces manual tasks and accelerates early-stage analysis, giving you more time to focus on meaningful interpretation and deeper insights. 

AI summaries

Automatically generate clear summaries of all your textural material, as well as summaries for your codes and cases, with each summary available as a memo
for easy reference.

AI summaries within framework matrics

Quickly surface case-level summaries of coded content in your Framework Matrix to see how cases and themes intersect and compare participant perspectives side by side.

AI suggested child codes

Receive suggestions for sub-codes based on content you’ve already coded, with the ability to accept, refine, or dismiss suggestions—keeping you in full control of your analysis.

Automatic coding

Use autocoding tools to organize data using text patterns, word frequency, headings, or speakers—ideal for interviews, focus groups, and meeting transcripts.

Choose the licensing option that fits your needs

Individual and small teams

Ideal for solo researchers, students, and teams of up to 10 people.

Organization and institutions

Best for universities, government agencies, and enterprise teams requiring larger deployments or specialized licensing.

The global standard for qualitative and mixed-methods research 

30+ years of innovation

NVivo has remained the category-leading qualitative data analysis tool for over 3 decades.

Most cited QDA software


Widely used in academic publications and adopted by researchers across social sciences, education, health, public policy, and more.

Top-rated on G2

Recognized by researchers, students, and institutions for its flexibility and robust analysis capabilities.

See why leading organizations choose Lumivero

  • “In our work, we found that NVivo significantly aided in analyzing and interpreting data efficiently, especially with teams spread across different geographies and time zones. It was invaluable in deciphering themes and identifying trends and patterns, which helped us develop actionable insights.”
    Stephanie Battista
    Founder or Human Innovation Labs
  • “NVivo has been a game-changer for my qualitative research work. It provides a seamless way to organize, analyze, and visualize
    complex data. I especially liked the ability to generate word clouds, perform perceptual mapping, create hierarchy charts, and run
    cluster analysis, which made my findings more insightful and visually engaging. Overall, it significantly enhanced the depth and
    clarity of my research outcomes.”
    Jane Doe
    Verified G2 review
  • “Tools like NVivo have allowed us to support decision makers in the healthcare systems with the objective evidence of
    ‘what works’ and ‘what can be made to work.’ We can be confident that it’s through a thorough analysis of all the data that has
    been collected in a timely and relevant way.”
    Mahmoda Begum
    Senior Consultant, The Strategy Unit, hosted by NHS Midlands and Lancashire Commissioning Support Unit, UK

Advance your research practice

Explore articles, tutorials, and webinars on emerging topics, best practices, and practical NVivo techniques.

Advance your research practice

Explore articles, tutorials, and webinars on emerging topics, best practices, and practical NVivo techniques.
Read more

NVivo Webinars

Join live and on-demand webinars featuring practical workflows, real research scenarios, and discussions on timely topics and trends.
Learn more

NVivo Community

Access getting-started guides, short video tutorials, and practical resources designed too help you learn NVivo fundamentals and apply them confidently in your work.
Learn more

Frequently asked questions

What is NVivo?

NVivo is Lumivero's easy-to-use, collaborative qualitative analysis software that allows researchers to import, organize, explore, connect and collaborate on their data to reveal more significant insights from their qualitative data faster.

What can I do with NVivo?

Use NVivo software for qualitative analysis of textual and audiovisual data sources, including but not limited to:

  • Organize and code multiple data sources in one central project.
  • Assign attributes to data (e.g., demographics) for comparative purposes.
  • Add interpretations and notes.
  • Query and search data.
  • Visualize data with text mining.
  • Share both data and results.

Who is NVivo for?

Whether you’re a student, an individual, or an organization, there’s an NVivo to suit your needs. Our student licenses provide unrestricted access to NVivo qualitative analysis software for 12 months. Student and individual licenses are for the use of one named user only.

How much does NVivo cost?

It's easy to buy student, individual and small group licenses (student license limited to one per account, individual and small group licenses up to nine) online.

To purchase ten or more NVivo qualitative research software licenses for your team or organization, Contact Us to reach our sales team or one of our international NVivo partners.

Are there free qualitative data analysis tutorials?

Learn directly from the experts in our free, live webinars and user group meetings. Check out what's coming up on the calendar or watch our on-demand videos to learn more about our data analysis solution.

What are the core functions common to most QDA programs?

The main role of qualitative analysis tools is to help researchers analyze non-numerical data. The core functions of QDAs typically include:

  • Data Import and Organization
    • Import a range of data forms such as text, audio, video, and images.
    • Organize data into manageable and intuitive groups such as by cases or interview transcripts.
  • Coding and Categorization:
    • Assign codes to text data, video, audio, images, and more.
    • Develop coding systems to group similar topics, ideas, or sentiment.
  • Memoing and Annotation:
    • Write notes and memos in data to help with future referencing and reflection.
  • Transcription
    • Create text documents from audio or video formats to facilitate the data-analysis process.
  • Data Visualization
    • Generate visual representations of data such as tables, word clouds, charts, and graphs.
  • Pattern and Theme Identification
    • Identify reoccurring themes that appear throughout the data.
    • Make connections using clustering and thematic analysis tools to uncover insights.
  • Reporting
    • Summarize findings from built-in reporting functions.
  • Collaboration
    • Share coding, reports, and writing with other research team members on the same research project file.

What research methodologies are supported by qualitative analysis tools?

What factors should I consider when choosing QDA software?

When sorting through qualitative analysis tools for your research project, there are a few important questions to ask:

  • How many features does the software include that support your methodology?
  • What is the total cost of the software, and are there any student/academic discounts?
  • Is the software easy to learn or intuitive, and is there a library of tutorials and training documentation?
  • Does the product offer quality support for quick assistance?
  • Can the tool produce the types of visualizations needed to communicate results?
  • How does the software handle data security and privacy?
  • Is the software compatible with your operating system?

How do I upgrade NVivo?

For individual and small groups (less than 9 individuals), take advantage of the most recent updates and software enhancements by purchasing the latest version here.

For larger groups and institutional/enterprise users, subscription options at volume rates are offered that secure the latest features as they are released. To purchase ten or more NVivo licenses for your team or organization, Contact Us to reach our sales team or one of our international NVivo partners.

Lumivero's Support team is committed to your success using our software and actively supports the two previous versions of the most current version.

Is my data safe when I use NVivo’s AI Assistant features?

Yes. NVivo’s AI features follow strict privacy and security protections.

We’ve integrated a trusted third-party AI service provider under an enterprise agreement that ensures:

  • Your data is not retained. Under our zero data retention policy, any information sent for AI processing is automatically deleted once the requested operation is complete.
  • Your information is processed only to generate the output you request.

These safeguards ensure your data remains private, secure, and fully under your control when using NVivo’s AI capabilities.

Discover how NVivo can support your research

We’ll demonstrate how NVivo can strengthen your research and recommend the licensing option that best fits your team or organization.

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