Our Breakthroughs 2025 webinar series is available on-demand, and it’s packed with practical insights for researchers ready to enhance their research process now—not someday.
While the series spans both qualitative and quantitative research, the qualitative track stood out for its real-world research practices that you can apply today to get deeper, more efficient insights with ethical AI use. Whether you’re running interviews, organizing codes, or wrangling massive datasets, there’s something here for you.
Common themes: Human insight, AI power, and practical application
Across the qualitative sessions, three big ideas kept surfacing:
- Human + AI are better together
Every session drove home the same message: AI can amplify your work—but it can’t replace your brain. Whether it's autocoding or generating summaries, the real value lies in leveraging AI to streamline time-consuming tasks—giving you more time for deeper analysis. - Transparency and ethics matter
Using AI in research isn’t just about speed—it’s about doing it responsibly. That means audit trails, citation of AI use, and clear prompts that don’t distort your data. - Structure boosts productivity
One of the clearest patterns across all sessions was the importance of structure in qualitative work. Whether it's how you organize your codes, build audit trails, or move through phases of analysis, structure is what makes insights scalable, transparent, and actionable. This wasn’t about rigid frameworks—it was about creating flexible systems that help you stay consistent while still thinking critically.
Insights to action starts here
The tools, techniques, and strategies from Breakthroughs 2025 aren’t just interesting—they’re immediately useful. Whether you’re new to qualitative research or managing a large-scale mixed methods project, there are tactical ways to do better work right now. Buy NVivo today to get started.
Tactical takeaways from Breakthroughs 2025
Here’s how these insights translate into real actions:
Want to streamline your qualitative coding?
Use NVivo’s autocoding features.
Dr. Marret Bischewski’s session showed how NVivo can automatically code structured interviews and identify speakers in transcripts and media files. This saves time and sets you up to dive deeper into interpretation more efficiently.
Try this: Train NVivo to autocode by coding a portion of your data, then let the autocoding feature use your coding patterns to do the rest—quickly identifying key themes by analyzing your material.
Concerned about ethical AI use?
Follow a “human-in-the-loop” model.
Dr. Susanne Friese emphasized the importance of using AI responsibly in qualitative research. Transparency, clear documentation, and researcher oversight are non-negotiable.
Try this: When you use AI in your research, build moments into your workflow where you pause, reflect, and decide whether the AI’s interpretation holds up.
Conducting thematic analysis and tired of repetitive admin?
Let AI Assist handle the basics.
Dr. Ben Meehan demonstrated how NVivo 15’s AI Assistant helps with descriptive work—generating initial codes and summaries—so you can focus on making meaning.
Try this: When using AI-generated codes or summaries, always note where and how AI contributed. Make it a part of your audit trail.
Unlock every insight: Watch Breakthroughs 2025 on-demand
Don’t miss the full depth of ideas, expert tips, and practical methods shared in the Breakthroughs 2025 qualitative track. Watching on-demand gives you access to every session, demo, and takeaway—so you can learn directly from the experts.